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Antoni oversees food and wine, but his season 1 lessons were so rudimentary (he mostly caressed avocados) that internet conspiracy theorists suspected he didn’t even know how to cook. There’s no fairy godmother, but instead the Fab Five: Bobby redecorates entire homes Karamo, the culture expert, basically just reminds each week’s subject that, “Hey, you’ve got this.” Tan, the style guide, sweet-talks skittish men into embracing pops of color and patterned shirts. There’s no put-upon heroine, but there are civilians who have let themselves go. Technically “Queer Eye” is a reboot of “Queer Eye for the Straight Guy,” which premiered on Bravo in 2003, brought the word metrosexual into the lexicon and went off the air four years later. And without commercials wasting real estate, Van Ness thought there would be space to make “something that could be soulful.” Cinderella reboot Van Ness was already adored in some corners of the internet for his Emmy Award-nominated web series, “Gay of Thrones,” and his podcast, “Getting Curious.” “Queer Eye” seemed like “an interesting vehicle for me to do something I love to do, which is doing hair and entertaining people,” he said.
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“Truly in the middle of the country,” Van Ness said by phone. What first intrigued Van Ness about the new “Queer Eye” was its tagline: “Turning red states pink, one makeover at a time.” Although many progressives saw the 2016 election results as a sign to retreat into whatever coastal bubble couldn’t be popped by people who put Donald Trump in the White House, the idea of a televised charmed offensive appealed to Van Ness, who grew up in rural Quincy, Ill., just across the Mississippi River from Mark Twain’s hometown. (Season 2 expanded its reach, with episodes featuring a woman and a transgender man.) When it premiered in February, “Queer Eye” quickly became must-see streaming, a heartwarming hour that made even cynics sob the poster for Season 2 put pictures of the guys on a box of tissues with the ad copy, “I’m not crying, you’re crying.”
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For the streaming giant’s first foray into unscripted television, five gay men were dispatched to the wilds of Georgia to preach the gospel of hygiene, fashion and confidence to men who live in one of the most conservative states in the country. Van Ness, 31, is a breakout star on a breakout show, the grooming czar and one-man meme-machine of “Queer Eye,” whose second season is now available on Netflix. But by the time he’s done with you, honey, you will be fierce, you will be owning it, you will leave Van Ness no choice but to ask: Who gave you permission to be this cute? Picture him tossing his gleaming, down-to-his-clavicle hair and strutting into your living room armed with all the styling necessities - dental floss, products for zuzsh-ing your curls - and fussing over everything about you that is already gorgeous, gorgeous, GOR-GEOUS, but also just, like, a little basic and a tiny bit sad. Imagine Jonathan Van Ness swooping into your life.